Fruit of the Loom Commercial 2016 – Breathable Underwear

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Fruit of the Loom Commercial 2016

Fruit of the Loom Commercial 2016

Fruit of the Loom has created men’s Breathable underwear to solve the classic guy problem – overheating.
The problem was easy to solve with the cooling cotton micro-mesh fabric, that promotes air flow and keeps guys cool. The real challenge was finding a name for the boxer briefs.
The 32-second ad shows two guys discussing about possible names in the Fruit of the Loom laboratory.
“This new Fruit of the Loom Breathable underwear are perfect”, says one of them.
“They need a name just as perfect”, answers the other one.
The entire personnel, even the caretaker, come up with ideas, but, in the end, the conclusion is that the name will be “New Breathable Underwear” by Fruit of the Loom.

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