On 29th of April, Carhartt launched a 30-second version of the Force Extremes commercial, where the narrator gives a speech as if he were the founder of the famous U.S.-based clothing company, founded in 1889.
“My name is Hamilton Carhartt (1889). I started out by building rubber clothing for those who took on the harshest conditions. From the trenches of World War I (1918), to the making of America (1931). I sweated every steam and every stitch. Introducing Carhartt Force Extremes. Over 125 years of my family sweating the details so you can end the day as strong as you started”.
Force Extremes is Carhartt’s fastest drying, odor-fighting gear. It’s scientifically proven to give you more stamina. 37.5 Technology helps stabilize your body’s temperature, giving you more energy for your workday.