Premier Foods took the British TV celebrity Joey Essex in its latest commercial, launched for the Batchelors “Deliciously Thick” Cup-a-Soup. Essex is shown walking in a room bare-chested and then grabbing a coat that he pulls over. After that, he opens up a pack of “Deliciously Thick” Cup-a-Soup and boils water in order to treat himself with a bowl of soup. The voice in the background says: “New Batchelors “Deliciously Thick” Cup-a-Soup, made with carefully selected quality ingredients, exotic herbs and spices in four world-inspired flavors, incredibly tasty. Phenomenally thick.
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