MINI Defy Labels Super Bowl 2016 Commercial – The New Mini Clubman

Serena Williams - Mini Clubman Super Bowl 2016 Commercial

Serena Williams – Mini Clubman Super Bowl 2016 Commercial

Title: Defy Labels
HP: “Small, cute, chick car. MINI has been called a lot of things. But we’re born from defiance.¬†And we welcome these stereotypes so we can leave them in our dust. Those who defy labels, define themselves”.
HT: #DefyLabels
Cast: Serena Williams, Tough Guy, Harvey Keitel, T-Pain, Randy Johnson, Tony Hawk and Abby Wambach.

Ext

This is a chick car.
This is a “gay” car.
This is a short man’s car.
This is a cute car.
Slow car.
This is a sinle, young, professional’s car.
This car has no street cred.
This car ain’t hip hop.
Kidless.
Cute.
Small.
This car doesn’t care what you call it.
Defy Labels – The New Mini Clubman

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